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TANNER GUZY

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ABOUT THE APPEARANCE OF POWER

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The Appearance of Power: How Masculinity is Expressed Through Aesthetics is unlike any approach to the relationship between men and style you've ever seen.

It tackles tough questions like, "Should men care about their clothes?" and, "Does good style mean I have to wear suits?" in an approach unlike any other on the market.

As men, our appearance is something we'd rather not have to think about, but the reality is the way we look can impact our lives and either make them better or worse.

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Rather than giving prescriptive, often unhelpful information about what you should or shouldn't wear, the Appearance of Power is all about helping you understand the best way to project your own personal power and value into the world around you.

This approach helps you dress in a way that's authentic, while still maximizing the results you get from having an intentionally curated image.

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It means no more frustration, fear, discomfort when it comes to buying or wearing your clothes.

ABOUT THE AUTHOR

Tanner Guzy has spent a decade in the world of menswear and even longer writing. He believes the most important question a person can ask is "why" and discovered that this question was rarely addressed in the world of men's clothing - so he set out to find the answer. From working with custom suiting, to studying philosophy, to speaking to audiences of thousands, Tanner has unlocked the keys, principles, and philosophies of why men care about the way they look.

Tanner is based out of Salt Lake City, where he lives with his wife and three children. He has traveled the world learning and teaching about masculinity and appearance and is always expanding his understanding of the way the world works.

WHAT'S INSIDE
Power vs Appeal
Loeffler Randall Women s Isabel-Sh Slide Sandal Eclipse , Charles David Women s Buxom Slide Sandal Black Nanette Lepore Women s Poetry Slide Sandal Off White Zaxy Women s Snap Slide Sandal Silver , Via Spiga Women s HEATHER2 Slide Sandal Brick Pony Hair Naturalizer Women s Mila Slide Sandal Pink Suede , Taryn Rose Women s Violet Shimmer Metallic Slide Sandal Gold , Nine West Women s Feeltheluv Synthetic Slide Sandal Light Gold Synthetic , Sam Edelman Women s Liliana Slide Sandal Denim Blue , Guess Women s HARIETA2 Slide Sandal Gold , Tahari Women s Posey High Heeled Sandal Multi Sparkle , Sam Edelman Women s Gala Slide Sandal Red Kid Suede Leather Donald J Pliner Women s Reise Slide Sandal Red/Multi Indigo Rd. Women s Suze Slide Sandal Blk Donald J Pliner Women s Darcie Slide Sandal Stone , Jessica Simpson Women s Caralin Slide Sandal Black Satin , KENDALL + KYLIE Women s Icon Slide Sandal Black Marc Jacobs Women s Aurora Mule Silver , FRYE Women s Ally Criss Cross Slide Sandal Black , Yellow Box Women s Bali Slide Sandal Black , NAOT Women s Giovanna Sandal White Leather, White, Silver Rivets Via Spiga Women s Hana Slide Sandal Black Leather , J Slides Women s Naomi Slide Sandal Pewter Jerusalem Sandals Women s Nuri Slide Sandal Red , KAANAS Women s Santa Rosa Twist Turban Pool Shoe Slide Sandal Charcoal , BareTraps Women s Jaylyn Slide Sandal Black/Silver Naturalizer Women s Mason Slide Sandal Light Gold Metallic Leather Kate Spade New York Women s Summer Slide Sandal Black Leather UGG Women s Royale Slide Sandal Black

For most of our shared history, men and women have had very different aesthetic goals. So before you can create a strategy for what your style should be, you need to first understand what it is you're trying to convey. Do you want to look pretty or powerful?

Body

What patterns, colors, and tones look best on you? Are you short or tall? What parts of your build should be hi lighted and what parts should be minimized?

Tribe

How do the people who matter to you dress? How can your appearance help you get ahead in life? How can the impression you give others prevent you from reaching your goals?

Location

No single item of clothing epitomizes good style. Wearing a three-piece suit camping is just as ridiculous as showing up for a job interview in pajamas. Know how your environment affects your clothing choices.

Rockport Women s Lanea Woven Slide Sandal Latte Woven The Wave Easy USA Women s Water Shoes Purple/Black 1185l Twisted X Boots Mens Lace up Waterproof Old Brown Hiker Brown , Ariat Men s Quickdraw Venttek Western Cowboy Boot, Gingersnap, 8 2E US Glazed Bark Bloch Women s Amalgam Canvas Dance Sneaker Abby A-45 Womens Mary Jane Buckle Sexy Supper High Heeled 5.5IN Nightclub Party Prom Cross Dressing Plus Side US9-18 Stiletto Pointed Toe Slip On Satin Pumps Spring Step Women s Zigzag Snow Boot Brown CLARKS Women s Faralyn Rise Boot Black Nubuck Western Chief Women Solid Tall Waterproof Rain Boot Black , Alegria Women s Belle Mary Jane Flat Slickery Cobb Hill Women s Judson Peep Sling Pump Light Khaki LB Men s Leather Insulated Waterproof construction Rubber Sole Winter Snow Skii Boots Black Chase & Chloe Women s Over The Knee Thigh High Suede Chunky Heel Boot Tan , FRYE Women s Flynn Mules Cognac Tumbled Buffalo , Carolbar Women s Zip Rivet Low Heel Retro Knee High Riding Tall Boots Yellow-brown , New Balance Men s MX608v4 Training Shoe Chocolate Brown , ASICS E800N Men s Gel-Court Speed Shoe Black/Silver/White , FRYE Men s Wayde Engineer Pull on Black Yosi Samra Women s Samara 2.0 Ballet Flat Silver Vans Authentic Blue Skechers BOBS from Women s Plush Fashion Slip-On Flat Natural Linen Diadora Men s B. Original Premium Tennis Shoe Black , Converse Chuck Taylor All Star Canvas Low Top Sneaker Pink Diadora Men s Game L Low Waxed Court Shoe White/Red Pepper DC Women s Villain W Skate Shoe Cream , DC Men s Trase TX Unisex Skate Shoe Turquoise/Black Kabaneri of the Iron Fortress Ikoma Mumei Cosplay Shoes Canvas Shoes Sneakers Black/White Black 1 , shoewhatever Women s Perforated Lace-up Platform Wedge Oxfords Black , Vans Old Skool Unisex Adults Low-Top Trainers (Primary Checkered) Black / White , Vans Unisex Old Skool Classic Skate Shoes Black/White ,
Masculinity & Aesthetics

Men have always communicated masculinity through the way that we look - from wearing the scalps of slain enemies to ceremonial robes worn during initiations. Clothing can be used to help communicate every masculine virtue.

Archetype

Do you primarily interact with the world physically, through reputation, or by rebelling? This has a huge impact on how you should be dressing.

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Taste

If you want to look, act, and feel like a million bucks, your style has to be authentic - which only happens when you inject your own personal taste.

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Effort Slides

Do you want a minimal wardrobe or a large one? Should your style be timeless or evolve as you do? How much time can you spend getting dressed in the morning before it’s no longer worth it? Your input/output ratio needs to be dialed.

PRAISE FOR THE APPEARANCE OF POWER

In The Appearance of Power, Tanner Guzy expertly addresses the conflicted, unexamined and often counterproductive attitudes that American men often have with regard to clothing and personal style. His smart, philosophical approach has nothing to do with fashion and it’s not about being a poseur, either. Simply put: your appearance is a tool. Master some basic concepts and learn how to use them tactically to help you live the life you want to live and realize your own potential as a man.

JACK DONOVAN AUTHOR - THE WAY OF MEN

I used to think that dressing well wasn’t something real men were concerned with. That is, until I learned that, like a carpenter wields a hammer, a man can learn to harness the power of his appearance to assist in achieving his goals. This book lays out the framework for doing just that and illustrates how any man can tap into his appearance in a genuine approach to building credibility, influence, and ultimately the life he’s after.

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RYAN MICHLER FOUNDER - ORDER OF MAN
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