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TANNER GUZY

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ABOUT THE APPEARANCE OF POWER

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The Appearance of Power: How Masculinity is Expressed Through Aesthetics is unlike any approach to the relationship between men and style you've ever seen.

It tackles tough questions like, "Should men care about their clothes?" and, "Does good style mean I have to wear suits?" in an approach unlike any other on the market.

As men, our appearance is something we'd rather not have to think about, but the reality is the way we look can impact our lives and either make them better or worse.

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Rather than giving prescriptive, often unhelpful information about what you should or shouldn't wear, the Appearance of Power is all about helping you understand the best way to project your own personal power and value into the world around you.

This approach helps you dress in a way that's authentic, while still maximizing the results you get from having an intentionally curated image.

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It means no more frustration, fear, discomfort when it comes to buying or wearing your clothes.

ABOUT THE AUTHOR

Tanner Guzy has spent a decade in the world of menswear and even longer writing. He believes the most important question a person can ask is "why" and discovered that this question was rarely addressed in the world of men's clothing - so he set out to find the answer. From working with custom suiting, to studying philosophy, to speaking to audiences of thousands, Tanner has unlocked the keys, principles, and philosophies of why men care about the way they look.

Tanner is based out of Salt Lake City, where he lives with his wife and three children. He has traveled the world learning and teaching about masculinity and appearance and is always expanding his understanding of the way the world works.

WHAT'S INSIDE
Power vs Appeal
Loeffler Randall Women s Isabel-Sh Slide Sandal Eclipse , Charles David Women s Buxom Slide Sandal Black Nanette Lepore Women s Poetry Slide Sandal Off White , Zaxy Women s Snap Slide Sandal Silver , Via Spiga Women s HEATHER2 Slide Sandal Brick Pony Hair Naturalizer Women s Mila Slide Sandal Pink Suede Taryn Rose Women s Violet Shimmer Metallic Slide Sandal Gold , Nine West Women s Feeltheluv Synthetic Slide Sandal Light Gold Synthetic Sam Edelman Women s Liliana Slide Sandal Denim Blue Guess Women s HARIETA2 Slide Sandal Gold , Tahari Women s Posey High Heeled Sandal Multi Sparkle , Sam Edelman Women s Gala Slide Sandal Red Kid Suede Leather Donald J Pliner Women s Reise Slide Sandal Red/Multi Indigo Rd. Women s Suze Slide Sandal Blk , Donald J Pliner Women s Darcie Slide Sandal Stone Jessica Simpson Women s Caralin Slide Sandal Black Satin KENDALL + KYLIE Women s Icon Slide Sandal Black Marc Jacobs Women s Aurora Mule Silver FRYE Women s Ally Criss Cross Slide Sandal Black , Yellow Box Women s Bali Slide Sandal Black NAOT Women s Giovanna Sandal White Leather, White, Silver Rivets Via Spiga Women s Hana Slide Sandal Black Leather J Slides Women s Naomi Slide Sandal Pewter , Jerusalem Sandals Women s Nuri Slide Sandal Red , KAANAS Women s Santa Rosa Twist Turban Pool Shoe Slide Sandal Charcoal , BareTraps Women s Jaylyn Slide Sandal Black/Silver , Naturalizer Women s Mason Slide Sandal Light Gold Metallic Leather Kate Spade New York Women s Summer Slide Sandal Black Leather , UGG Women s Royale Slide Sandal Black

For most of our shared history, men and women have had very different aesthetic goals. So before you can create a strategy for what your style should be, you need to first understand what it is you're trying to convey. Do you want to look pretty or powerful?

Body

What patterns, colors, and tones look best on you? Are you short or tall? What parts of your build should be hi lighted and what parts should be minimized?

Tribe

How do the people who matter to you dress? How can your appearance help you get ahead in life? How can the impression you give others prevent you from reaching your goals?

Location

No single item of clothing epitomizes good style. Wearing a three-piece suit camping is just as ridiculous as showing up for a job interview in pajamas. Know how your environment affects your clothing choices.

LOUECHY Men s Ourea Sport Sandals Outdoor Hiking Sandals Blue(closed Heel) Northside Brille II Water Shoe (Toddler/Little Kid) Dark Purple , Timberland Field Lace-Up Boot (Toddler/Little Kid/Big Kid) Sundance Team West Texas Legacy - Men s Sand Ostrich Quill Print Leather Cowboy Boots Square Toe Sand Womens Mens Water Shoes Quick-Dry Aqua Slip on Sports Beach Swim Dive Surf Yoga Shoes B-yellow , Rocky Men s RKS0274 Hiking Boot Dark Brown Irish Setter Men s 807 Wingshooter 7" Upland Hunting Boot Dark Brown Australia Luxe Collective Women s Reneade Boot Beva , AXNY Womens Dylan-7 Lace Up Buckle Strap Ankle Rain or Snow Duck Boot Brown , Boy London Men s Suede Zip up Chelsea Ankle Boots Black , Bruno Marc Men s Stone Motorcycle Combat Dress Oxford Snow Boots 05-black , Kamik Women s McGrath Snow Boot Red , New Balance Men s 20v7 Cross Trainer Team Red/Castlerock , IDIFU Women s Warm Winter Slouch Flat Knee High Boots Comfy Shoes Brown , Skechers Women s Ultra Flex Sneaker Black/Black , Dr. Martens Women s 1460 Re-Invented Victorian Print Lace Up Boot Dark Brown TOMS Kids 10009918 Alpargata-K Cognac Suede/With Fringe , Zoulee Women s Flower Pattern Flat Slip On Leather Mother Shoes Black Carlos by Carlos Santana Women s Claudia Wide Calf Motorcycle Boot Taupe SoftWalk Women s Napa Ballet Flat Dark Grey , Smartodoors Cycling Shoes with Carbon Soles or Nylon Tpu Soles for Road and MTB White/ Red B for MTB , Dr Zen Sport 2 Women s Therapeutic Diabetic Extra Depth Shoe Leather Velcro Black Globe Men s Chase Skateboarding Shoe Blue Twill , Aisun Women s Studded Low Cut Trendy Square Toe Lace Up Oxfords Mid Chunky Heel Pumps Shoes Red Spring Step Women s Style reginia Leather Lace-Up Shoe Gold , Native Unisex Apollo Moc Fashion Sneaker. Dublin Grey/Dublin Grey Dr. Martens Women s 1461 W/Zip Oxford Soft Pink Aunt Sally , Vans Men s 106 Vulcanized Core Classics Black/White Supra Women s Scissor 18 Shoes Gothic Olive/White Vans Women s Sk8-Hi(TM) Core Classics (Mte) Glazed Ginger ,
Masculinity & Aesthetics

Men have always communicated masculinity through the way that we look - from wearing the scalps of slain enemies to ceremonial robes worn during initiations. Clothing can be used to help communicate every masculine virtue.

Archetype

Do you primarily interact with the world physically, through reputation, or by rebelling? This has a huge impact on how you should be dressing.

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Taste

If you want to look, act, and feel like a million bucks, your style has to be authentic - which only happens when you inject your own personal taste.

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Effort Slides

Do you want a minimal wardrobe or a large one? Should your style be timeless or evolve as you do? How much time can you spend getting dressed in the morning before it’s no longer worth it? Your input/output ratio needs to be dialed.

PRAISE FOR THE APPEARANCE OF POWER

In The Appearance of Power, Tanner Guzy expertly addresses the conflicted, unexamined and often counterproductive attitudes that American men often have with regard to clothing and personal style. His smart, philosophical approach has nothing to do with fashion and it’s not about being a poseur, either. Simply put: your appearance is a tool. Master some basic concepts and learn how to use them tactically to help you live the life you want to live and realize your own potential as a man.

JACK DONOVAN AUTHOR - THE WAY OF MEN

I used to think that dressing well wasn’t something real men were concerned with. That is, until I learned that, like a carpenter wields a hammer, a man can learn to harness the power of his appearance to assist in achieving his goals. This book lays out the framework for doing just that and illustrates how any man can tap into his appearance in a genuine approach to building credibility, influence, and ultimately the life he’s after.

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RYAN MICHLER FOUNDER - ORDER OF MAN
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